Zimbabwe Market Study: Manicaland Province Report
Abstract
This report presents the findings of a market study conducted in July 2019 in Manicaland Province using
both qualitative and quantitative methods. Study findings will be used to inform the strategic direction
of the USAID’s Office of Food for Peace (FFP) in Zimbabwe. A wide range of actors was interviewed,
including government departments, non-governmental organizations (NGOs), traders, retailers,
wholesalers, transporters, financial service organizations, and beneficiaries of food assistance. The
market study aims to achieve a greater understanding of how markets work in the context of
Manicaland Province, their structures (physical and nonphysical), dynamics, and social outcomes. A
central aspect of the analysis is to understand how and in what ways markets are organized in
Manicaland Province. This study identifies the risks and opportunities in order to inform programming
and strategies in market determinants, constraints, and impacts on the achievement of outcomes in
human development that are influenced by the agriculture and food security sectors